Problem: Tipp-Ex is a dead brand with little use in the digital age, other than amongst schoolchildren.
Insight: Many school textbooks contain out-dated views.
Solution: Inspire students to vandalise their textbooks with Tipp-Ex.
Tipp-Ex will post where to change textbooks on social media.
Triple Instagram adverts targeted at users aged 11-18 will appear on their feeds.
Problem: People falsely believe that "out of sight, out of mind" is a good way to do their finances.
Insight: You wouldn't turn your back on a monster.
Solution: A financial Tamagotchi that reflects your account's health through a screen-saver.
Problem: There has been a rise in mental illness in wider society over the course of the last few decades.
Insight: Running has been proven to alleviate anxiety by producing serotonin in the brain.
Solution: Encourage people to outrun their thoughts.
Product Innovation: 'Racing Thoughts' is a new way of customising your trainer. Have your anxious thought moulded onto the sole of your shoe and then run it off. Watch it fade away as you outrun your thoughts.
6 sheets and 48 sheets with real anxious thoughts will appear without Asics branding. The hashtag will encourage people to share their own anxious thoughts on Twitter.
Asics will then claim the hashtag online, encouraging people to continue sharing their thoughts.
Annually, Asics will partner with mental health charities to hold the Outrun Run. Write your thoughts on your shoe and run it off in aid of mental health awareness and prevention.
New Blood Awards 2019 Winner
D&AD - YURIKO
Problem: BAME actors aren’t given proper representation in mainstream entertainment.
Insight: Many shows based in New York have all-white casts, despite it being one of the most ethnically diverse cities in the world.
Solution: Use ‘Deepfake’ technology to show what TV series would look like if the cast reflected the proportional ethnic diversity within the place it is set.
We will advertise our short-form content on the Netflix landing page.
Pull-out print ad to feature in free newspapers.
What's that? The grill from our 6 pack isn't reusable? Think again pal. Buy a limited edition Corona can and you can split it in half, whack that grill you're holding onto on top of it and enjoy your recyclable barbecue.
Problem: Lee’s brand positioning is as disastrous as North Korea.
Insight: Jeans are illegal in North Korea!!! Furthermore, Lee is the second most common surname there.
Solution: Send a big denim “fuck you” to Kim Jong-Un.
Lee will launch a clothing line inspired by North Korea, here is some of the catalogue to the 'Nuclear Spring' collection.
PR Stunt: Lee will collaborate with Supreme to drop a pair of jeans that can only be bought in North Korea.
In-store experience: Lee stores will be redesigned to look like fake North Korean supermarkets with a guard stood out front.
They’ll also host escape rooms in-store.
Problem: 75% of road accidents in the UK are by young male drivers.
Insight: 81% of the audience on Twitch is male.
Solution: Trick Twitch streamers into playing a custom tailored ‘Need For Speed’ game with a twist.
You Don't Want To Play This Game.
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